Building Partnerships to Build the Best Bones Forever: Applying the 4Ps to Partnership Development

Government, nonprofit, and corporate partners can be critical to achieving national, state, or local social marketing goals. Yet, partners are often underutilized by social marketing programs. Managers of a national bone health campaign targeting girls ages 9–14 in the United States avoid this probl...

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Bibliographische Detailangaben

Veröffentlicht in:	Social Marketin Quarterly 2012-03, Vol.18 (1), p.55-66
Hauptverfasser:	Abercrombie, Ann, Sawatzki, Darcy, Lotenberg, Lynne Doner
Format:	Artikel
Sprache:	eng
Schlagworte:	Bones Health behavior Motivation Objectives Social marketing
Online-Zugang:	Volltext
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