The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis

► We model the affects of firm capabilities on e-business adoption and firm performance. ► Technological opportunism moderates the affects of market orientation on e-business. ► E-business mediates the affects of market orientation on firm performance. Understanding the effective adoption of technol...

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Veröffentlicht in:	Australasian marketing journal 2012-05, Vol.20 (2), p.136-146
Hauptverfasser:	Voola, Ranjit, Casimir, Gian, Carlson, Jamie, Anushree Agnihotri, M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage E-business adoption Electronic commerce Financial performance Firm performance Impact analysis Innovations Market orientation Marketing Mediation Mediators Moderation Organizational learning Product development Strategic management Studies Technological change Technological opportunism Technology adoption
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