A model of green bank marketing
In the light of current market conditions, the financial services industry has been reshaped, requiring new marketing knowledge to provide guidelines for successful practice. To that end, corporate social responsibility, green marketing and a green brand image (GBI) have attracted considerable inter...
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| Veröffentlicht in: | Journal of financial services marketing 2012-07, Vol.17 (2), p.177-186 |
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| container_end_page | 186 |
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| container_issue | 2 |
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| container_title | Journal of financial services marketing |
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| creator | Lymperopoulos, Constantine Chaniotakis, Ioannis E Soureli, Magdalini |
| description | In the light of current market conditions, the financial services industry has been reshaped, requiring new marketing knowledge to provide guidelines for successful practice. To that end, corporate social responsibility, green marketing and a green brand image (GBI) have attracted considerable interest in the banking sector, although no framework has yet been established relating these constructs to one another. In this article, the authors present exploratory research as a basis for developing a model of green bank marketing. The model was tested to confirm the dimensions of green bank marketing and investigate its impact on a GBI, thus providing statistical evidence of the relationship between the two variables. |
| doi_str_mv | 10.1057/fsm.2012.10 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1363-0539 |
| ispartof | Journal of financial services marketing, 2012-07, Vol.17 (2), p.177-186 |
| issn | 1363-0539 1479-1846 |
| language | eng |
| recordid | cdi_proquest_journals_1027543327 |
| source | Springer Nature - Complete Springer Journals |
| subjects | Bank marketing Banking industry Brand loyalty Community support Corporate image Customer services Decision making Economics and Finance Energy consumption Environmental management Environmental performance Environmental policy Ethics Finance Financial Services Green marketing Innovations Marketing Original Article Reputations Retail banking Social responsibility Studies Sustainable development Waste management |
| title | A model of green bank marketing |
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