Clothing Style, Music, and Media Influences on Adolescents' Brand Consumption Behavior
ABSTRACT This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The...
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| Veröffentlicht in: | Psychology & marketing 2012-08, Vol.29 (8), p.568-n/a |
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| container_title | Psychology & marketing |
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| creator | Badaoui, Khafid Lebrun, Anne-Marie Bouchet, Patrick |
| description | ABSTRACT
This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies. |
| doi_str_mv | 10.1002/mar.20544 |
| format | Article |
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This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.</description><identifier>ISSN: 0742-6046</identifier><identifier>EISSN: 1520-6793</identifier><identifier>DOI: 10.1002/mar.20544</identifier><language>eng</language><publisher>Hoboken: Blackwell Publishing Ltd</publisher><subject>Brand preferences ; Consumer behavior ; Mass media ; Millennials ; Music ; Studies ; Teenagers</subject><ispartof>Psychology & marketing, 2012-08, Vol.29 (8), p.568-n/a</ispartof><rights>2012 Wiley Periodicals, Inc.</rights><rights>Copyright Wiley Periodicals Inc. Aug 2012</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c3664-bb5ef43e7cca4a81bdf0de6837d5fb5220b24e8fa0992f319ff07c9e8862ed6f3</citedby><cites>FETCH-LOGICAL-c3664-bb5ef43e7cca4a81bdf0de6837d5fb5220b24e8fa0992f319ff07c9e8862ed6f3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://onlinelibrary.wiley.com/doi/pdf/10.1002%2Fmar.20544$$EPDF$$P50$$Gwiley$$H</linktopdf><linktohtml>$$Uhttps://onlinelibrary.wiley.com/doi/full/10.1002%2Fmar.20544$$EHTML$$P50$$Gwiley$$H</linktohtml><link.rule.ids>314,780,784,1417,27924,27925,45574,45575</link.rule.ids></links><search><creatorcontrib>Badaoui, Khafid</creatorcontrib><creatorcontrib>Lebrun, Anne-Marie</creatorcontrib><creatorcontrib>Bouchet, Patrick</creatorcontrib><title>Clothing Style, Music, and Media Influences on Adolescents' Brand Consumption Behavior</title><title>Psychology & marketing</title><addtitle>Psychology & Marketing</addtitle><description>ABSTRACT
This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.</description><subject>Brand preferences</subject><subject>Consumer behavior</subject><subject>Mass media</subject><subject>Millennials</subject><subject>Music</subject><subject>Studies</subject><subject>Teenagers</subject><issn>0742-6046</issn><issn>1520-6793</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><recordid>eNp10EFPgzAUB_DGaOKcHvwGJB6MydgepRQ4bkTnzKaJm5p4aQq8OiaD2YK6by8T9eapeenv_17yJ-TUgb4DQAdrqfsUPMb2SMfxKNjcD9190gGfUZsD44fkyJgVQKNDr0Meo7ysllnxYs2rbY49a1abLOlZskitGaaZtCaFymssEjRWWVjDtMzRJFhU5twa6R2LysLU602VNd8jXMr3rNTH5EDJ3ODJz9slD1eXi-jant6NJ9Fwaicu58yOYw8Vc9FPEslk4MSpghR54Pqpp2KPUogpw0BJCEOqXCdUCvwkxCDgFFOu3C45a_dudPlWo6nEqqx10ZwUDlDmOxwAGnXRqkSXxmhUYqOzpqltg8SuNtEM4ru2xg5a-5HluP0fitnw_jdht4nMVPj5l5D6VXDf9T3xdDsW0dTx5ovnGxG6X-fEfYI</recordid><startdate>201208</startdate><enddate>201208</enddate><creator>Badaoui, Khafid</creator><creator>Lebrun, Anne-Marie</creator><creator>Bouchet, Patrick</creator><general>Blackwell Publishing Ltd</general><general>Wiley Periodicals Inc</general><scope>BSCLL</scope><scope>AAYXX</scope><scope>CITATION</scope></search><sort><creationdate>201208</creationdate><title>Clothing Style, Music, and Media Influences on Adolescents' Brand Consumption Behavior</title><author>Badaoui, Khafid ; Lebrun, Anne-Marie ; Bouchet, Patrick</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c3664-bb5ef43e7cca4a81bdf0de6837d5fb5220b24e8fa0992f319ff07c9e8862ed6f3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Brand preferences</topic><topic>Consumer behavior</topic><topic>Mass media</topic><topic>Millennials</topic><topic>Music</topic><topic>Studies</topic><topic>Teenagers</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Badaoui, Khafid</creatorcontrib><creatorcontrib>Lebrun, Anne-Marie</creatorcontrib><creatorcontrib>Bouchet, Patrick</creatorcontrib><collection>Istex</collection><collection>CrossRef</collection><jtitle>Psychology & marketing</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Badaoui, Khafid</au><au>Lebrun, Anne-Marie</au><au>Bouchet, Patrick</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Clothing Style, Music, and Media Influences on Adolescents' Brand Consumption Behavior</atitle><jtitle>Psychology & marketing</jtitle><addtitle>Psychology & Marketing</addtitle><date>2012-08</date><risdate>2012</risdate><volume>29</volume><issue>8</issue><spage>568</spage><epage>n/a</epage><pages>568-n/a</pages><issn>0742-6046</issn><eissn>1520-6793</eissn><abstract>ABSTRACT
This research focuses on the influence of clothing style identification on adolescents’ brand consumption behavior. The sample consisted of 1063 adolescents. The results indicated that the clothing brands adolescents prefer depend upon the clothing style with which they are identified. The role of media and music on Generation Y adolescents and on their clothing consumption was confirmed. Adolescents’ group identification and adolescents’ sensitivity to media and music vary according to their clothing styles. These data can be employed by firms to develop brands strategies.</abstract><cop>Hoboken</cop><pub>Blackwell Publishing Ltd</pub><doi>10.1002/mar.20544</doi><tpages>15</tpages></addata></record> |
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| source | EBSCOhost Business Source Complete; Access via Wiley Online Library |
| subjects | Brand preferences Consumer behavior Mass media Millennials Music Studies Teenagers |
| title | Clothing Style, Music, and Media Influences on Adolescents' Brand Consumption Behavior |
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