What Is Quality? An Integrative Framework of Processes and States

Quality is a central element in business strategy and academic research. Despite important research on quality, an opportunity for an integrative framework remains. The authors present an integrative framework of quality that captures how firms and customers produce quality (the quality production p...

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Veröffentlicht in:	Journal of marketing 2012-07, Vol.76 (4), p.1-23
Hauptverfasser:	Golder, Peter N., Mitra, Debanjan, Moorman, Christine
Format:	Artikel
Sprache:	eng
Schlagworte:	Aggregation Consumer behavior Consumer research Customer satisfaction Customers Emotion Marketing Marketing strategies Production engineering Quality analysis Quality of service Student evaluation of teacher performance Studies
Online-Zugang:	Volltext
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