Os Perfis Estratégicos no Brasil: um estudo dos agentes franqueados dos correios a partir da tipologia de Miles e Snow/Strategic profiles in Brazil: a study of postal agents franchisees from the typology of Miles and Snow/Los Perfiles Estratégicos en Brasil: un estudio de los agentes con franquicia del Correo, a partir de la tipología de Miles y Snow

This paper consisted of a descriptive study in franchised postal agencies located in 110 municipalities of Minas Gerais. Its objective was to examine whether the strategic typology originally proposed by Miles and Snow (1978) and adapted by DeSarbo et al. (2005), "was able to differentiate adap...

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Veröffentlicht in:	Revista brasileira de gestão de negócios 2010-10, Vol.12 (37), p.388
Hauptverfasser:	Lopes, Humberto Elias Garcia, Moura, Thelmo Naves, Oliveira, Caio César Gianinni
Format:	Artikel
Sprache:	por
Schlagworte:	Adaptation Cluster analysis Environmental protection Franchises Multivariate analysis Postal & delivery services Studies
Online-Zugang:	Volltext
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