Earthquake Risk in Japan: Consumers' Risk Mitigation Responses After the Great East Japan Earthquake

The destructive impact of the Great East Japan Earthquake and subsequent tsunami on March 11, 2011 has enhanced consumer's earthquake preparedness even in unaffected areas. This paper uses unique survey data collected after the earthquake to study how consumers reacted to this catastrophic even...

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Veröffentlicht in:Journal of economic issues 2012-06, Vol.46 (2), p.519-530
Hauptverfasser: Naoi, Michio, Seko, Miki, Ishino, Takuya
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Seko, Miki
Ishino, Takuya
description The destructive impact of the Great East Japan Earthquake and subsequent tsunami on March 11, 2011 has enhanced consumer's earthquake preparedness even in unaffected areas. This paper uses unique survey data collected after the earthquake to study how consumers reacted to this catastrophic event. We find that self-reported, perceived preparedness for natural disasters has significantly improved even among low-income households after March 11, but that post-quake intentions for more specific risk mitigation activities were systematically associated with household income and wealth levels. Our results indicate that the recent events might have widened the gap in disaster preparedness between rich and poor.
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subjects Consumer behaviour
disaster preparedness
Earthquake damage
Earthquake insurance
earthquake risk
Earthquakes
Economic psychology
Emergency preparedness
Group behaviour
Household consumption
Household income
Households
Impact analysis
Japan
Low income groups
Natural disasters
Physical damage
Property damage
Retrofitting
Risk
risk mitigation
Self insurance
Studies
title Earthquake Risk in Japan: Consumers' Risk Mitigation Responses After the Great East Japan Earthquake
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