VERIFICATION OF SOCIAL IMPACT THEORY CLAIMS IN SOCIAL MEDIA CONTEXT

Social media explosion changed the way of communication. It affected the ways companies used to interact with their consumers. Most important it changed the way consumers used to think. Present study attempts to verify the claims and assumptions of social impact theory in the social media environmen...

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Veröffentlicht in:	Journal of internet banking and commerce : JIBC 2012-04, Vol.17 (1), p.1
Hauptverfasser:	Mir, Imran, Zaheer, Arshad
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Communication Consumer attitudes Consumers Credibility Information sources Social impact Social networks Social research Studies User generated content Virtual communities
Online-Zugang:	Volltext
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