Retail store branding in Turkey: its effect on perceived quality, satisfaction and loyalty

Purpose - The purpose of this paper is to build and test a model of the impact of a store brand name on perceptions of service quality and on customer satisfaction, the latter being the driver of perceived quality or at least a key determinant. It also aims to examine the role of all three variables...

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Veröffentlicht in:	EuroMed Journal of Business 2008-09, Vol.3 (3), p.286-304
1. Verfasser:	Gürbüz, Esen
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand identification Brand image Brand loyalty Brand names Competitive advantage Consumer behavior Consumers Consumption Customer satisfaction Customer services Discount department stores Influence Loyalty Market strategy Marketing Perceptions Product quality Quality of service Reputations Studies
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