Alcohol Advertising Advocacy Research No Match for Corporate Dollars: The Case of Bundy R Bear

The Australian Alcohol Beverages Advertising Code (ABAC) states that alcohol advertising must not have evident appeal to children and underage youth. Nevertheless, the Bundaberg Rum brand uses a polar bear character (personalised as Bundy R Bear) in their advertising and promotion, including social...

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of research for consumers 2011-07 (20), p.1
Hauptverfasser:	Donovan, Robert J, Fielder, Lynda, Jalleh, Geoffrey
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advocacy Alcohol Beverages Children & youth Codes Complaints Consumption Liquor industry Marketing Self regulation Social research Studies Teenagers Tobacco Underage drinking Young adults
Online-Zugang:	Volltext
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