Public Affairs and Political Communications by Dr Robbie Smyth

Political communication is a specialised application of core public relations (PR) strategies and professional practice underpinned with an understanding of the appropriate use of communications, marketing and advertising theories on behalf of a client, who may be an individual or a political group....

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	O'Donnell, Aoife
Format:	Buchkapitel
Sprache:	eng
Online-Zugang:	Volltext
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