Requests for Proposals and New-Business Pitches

If cold, warm, and hot calls are a proactive way to build business for a public relations organization, "requests for proposals" (RFPs) are a reactive way to build business. Calls involve contacting customers, but RFPs represent customers specifically inviting expert help. In this way, RFP...

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Bibliographische Detailangaben

1. Verfasser:	Smudde, Peter M.
Format:	Buchkapitel
Sprache:	eng
Online-Zugang:	Volltext
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