Use of Artificial Intelligence-Enabled Features in the Retail Sector: A Perceptual Study of Customers

Marketers have widely accepted the use of artificial (AI) in marketing. Despite an increase in the use of AI-based tools and features by online retailers, our knowledge of these technologies’ customer perspective is far from being conclusive. The existing research in the field tends to focus mainly...

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Bibliographische Detailangaben

Hauptverfasser:	Mohan, Ashutosh, Mishra, Upnishad, Mohan, Ishi
Format:	Buchkapitel
Sprache:	eng
Online-Zugang:	Volltext
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