Corporatizing Sports: Fantasy Leagues, The Athlete as Commodity, and Fans as Consumers

This chapter looks at some of the ways sports shape curriculum and educational issues. It discusses the rise of fantasy football leagues, ownership rights of college athletes, and fans as consumers. The consequences of this shift in primary focus from sports as a cultural experience to an economic t...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Chapman, Daniel E., Weaver, John A.
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Advertising & society Age groups: children Cultural studies
Online-Zugang:	Volltext
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