From Philosophical Queries to Greater Dilemmas of Neuroethics

Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Atli, Dincer
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Business & Management Consumer Behavior LCSH: Neuromarketing. | Consumer behavior Marketing
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!