Cultural psyche and cross-cultural research methods

Cultural psyche and cross-cultural research methods

Among the complexity of issues a researcher faces in a cross-cultural setting are the differing views of cultural psyche. This paper focuses on this issue because it may be central to understanding why some research is not as valuable as other research. The paper points to the very basis of the data...

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1. Verfasser: Berwick, Patricia
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Sprache:eng
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Hospitality industry
Tourism industry
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description Among the complexity of issues a researcher faces in a cross-cultural setting are the differing views of cultural psyche. This paper focuses on this issue because it may be central to understanding why some research is not as valuable as other research. The paper points to the very basis of the data gathering process, that is, what data is helpful to gather, what data is possible to gather, and what data has the potential for unpacking priceless gems, which can change a process, an outlook, or even an industry.
doi_str_mv 10.1108/S1871-3173(2009)0000003005
format Book Chapter
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identifier ISSN: 1871-3173
ispartof Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research, 2009, Vol.3, p.1-19
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source Emerald Books Business Management And Economics
subjects Hospitality industry
Tourism industry
title Cultural psyche and cross-cultural research methods
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