Morphology of a hotel tradition: The guest questionnaire

This paper reviews the literature on hotel guest questionnaires, also commonly known in the industry as comment cards. Considered a hotel tradition, the ubiquitous questionnaire remains the primary method employed by mainstream hotels to elicit and record guest feedback despite shortcomings in data...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Ogle, Alfred
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Hospitality industry Tourism industry
Online-Zugang:	Volltext
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