Stimulating creativity in groups through mental simulation

A growing literature has recognized the importance of mental simulation (e.g., imagining alternatives to reality) in sparking creativity. In this chapter, we examine how counterfactual thinking, or imagining alternatives to past outcomes, affects group creativity. We explore these effects by articul...

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Hauptverfasser: Wong, Elaine M., Kray, Laura J., Galinsky, Adam D., Markman, Keith D.
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creator Wong, Elaine M.
Kray, Laura J.
Galinsky, Adam D.
Markman, Keith D.
description A growing literature has recognized the importance of mental simulation (e.g., imagining alternatives to reality) in sparking creativity. In this chapter, we examine how counterfactual thinking, or imagining alternatives to past outcomes, affects group creativity. We explore these effects by articulating a model that considers the influence of counterfactual thinking on both the cognitive and social processes known to impact group creative performance. With this framework, we aim to stimulate research on group creativity from a counterfactual perspective.
doi_str_mv 10.1108/S1534-0856(2009)0000012008
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source Emerald Books Business Management And Economics
subjects Personnel & human resources management
title Stimulating creativity in groups through mental simulation
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