A Brief Introduction to Design Thinking

Within the context of new product development (NPD) and innovation, design thinking has enjoyed significantly increased visibility and, for many, increased perceived importance over the last decade. Within this context, this chapter first briefly describes the concept of design thinking and its role...

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Bibliographische Detailangaben

Hauptverfasser:	Luchs, Michael G, Swan, Scott, Griffin, Abbie
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	design thinking new product development nonlinear process
Online-Zugang:	Volltext
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