Awareness and Factors Influencing Use of Non Fungible Tokens (NFT’s) by Business Houses in India

In order to comprehensively evaluate the potential advantages of blockchain technology and Non-Fungible Tokens (NFTs) within the digital global landscape, it is imperative to conduct a meticulous analysis of the financial markets, with specific focus on the banking industry. The primary aim of this research is to assess the extent of demand, interest, and confidence exhibited by market participants in the utilization of digital tokens. The aim of this research is to assess the overall readiness of Indian organizations in terms of their capacity to incorporate and assimilate non-fungible tokens (NFTs) into different facets of their routine operations, recruitment strategies, and financial undertakings. The participants in the study were individuals who held employment in diverse professional roles, such as working professionals, corporate employees, private and professional investors, and top-level managers with responsibilities in strategic and financial decision-making. This study focuses on individuals who hold significant positions and exert influence on the speed and scope of innovation in the fields of business and commerce. The focus of this study is specifically on high-level executives and managers who adopt and implement strategies, policies, and practices. It is noteworthy that a greater proportion of individuals exhibit familiarity with Blockchain and Cryptocurrency in comparison to technology. Blockchain-based technology platforms, including cryptocurrencies and non-fungible tokens, are regarded as nascent due to their novelty and relatively restricted history of successful implementations. .