Brand Focus

In the last chapter we learned about owning a word or concept in the minds of consumers. We learned that being “first-to” exploit a word or concept along a product category is key in getting into consumers’ minds. We learned that maintaining ownership of this word or concept in their minds required...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Sgroi, Jr., Anthony
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Health systems & services Other manufacturing technologies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!