Introduction: Marketing Management in Asia

This book is different and seeks to fulfil an important gap in knowledge and even thinking. The map of the world which is traditionally learned by youngsters in school is a flat one which has Europe at the centre, Russia to the right and Canada to the left. What is not self-evident is that the dista...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Paliwoda, Stan, Andrews, Tim, Chen, Junsong
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	Sales & marketing Sales & marketing management
Online-Zugang:	Volltext
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