Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cos...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Singh, Amandeep
Format:	Buch
Sprache:	eng
Schlagworte:	Big data Decision making Internet marketing Internet marketing-IStatistical methods Online-Marketing
Online-Zugang:	Volltext
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