Joy: Using Strategic Communication to Improve Well-being and Organizational Success

Joy: Using Strategic Communication to Improve Well-being and Organizational Success

Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presen...

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Hauptverfasser: Tkalac Verčič, Ana, Tench, Ralph, Einwiller, Sabine
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Sprache:eng
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Public relations
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creator Tkalac Verčič, Ana
Tench, Ralph
Einwiller, Sabine
description Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
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source Emerald Books Business Management And Economics
subjects Public relations
title Joy: Using Strategic Communication to Improve Well-being and Organizational Success
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