Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing

Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Santo, Avi
Format:	Buch
Sprache:	eng
Schlagworte:	Branding (Marketing) Character merchandising Communication Studies License agreements Lone Ranger (Fictitious character) Product management
Online-Zugang:	Volltext
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