Packaging Makeover: Graphic Redesign for Market Change

New in Paperback Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesig...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	King Gordon, Stacey
Format:	Buch
Sprache:	eng
Schlagworte:	Branding (Marketing) DESIGN
Online-Zugang:	Volltext
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