Understanding political communication and political communicators on Twitch

As new technologies rapidly reshape patterns of political communication, platforms like Twitch are transforming how people consume political information. This entertainment-oriented live streaming platform allows us to observe the impact of technologies such as "live-streaming" and "s...

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Veröffentlicht in:PloS one 2024-11, Vol.19 (11), p.e0314429
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description As new technologies rapidly reshape patterns of political communication, platforms like Twitch are transforming how people consume political information. This entertainment-oriented live streaming platform allows us to observe the impact of technologies such as "live-streaming" and "streaming-chat" on political communication. Despite its entertainment focus, Twitch hosts a variety of political actors, including politicians and pundits. This study explores Twitch politics by addressing three main questions: 1) Who are the political Twitch streamers? 2) What content is covered in political streams? 3) How do audiences of political streams interact with each other? To identify political streamers, I leveraged the Twitch API and supervised machine-learning techniques, identifying 574 political streamers. I used topic modeling to analyze the content of political streams, revealing seven broad categories of political topics and a unique pattern of communication involving context-specific "emotes." Additionally, I created user-reference networks to examine interaction patterns, finding that a small number of users dominate the communication network. This research contributes to our understanding of how new social media technologies influence political communication, particularly among younger audiences.
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subjects Audiences
Communication
Communication in politics
Computer and Information Sciences
Engineering and Technology
Entertainment
Forecasts and trends
Humans
Influence
Information technology
Machine learning
Ocasio-Cortez, Alexandria
Pattern analysis
Physical Sciences
Political aspects
Political communication
Politics
Presidential elections
Social Media
Social networks
Social organization
Social Sciences
Streaming media
Telecommunications
title Understanding political communication and political communicators on Twitch
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