Governing the misconduct of OTA platforms: A tripartite evolutionary game analysis considering the collaborative supervision of airlines and consumers
Online travel agency (OTA) platforms frequently engage in unfair behaviors that infringe on the legitimate rights and interests of consumers and airlines in the ticket sale market. Effective governance of the OTA platforms' misconduct has become an urgent topic. In order to address the governan...
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| description | Online travel agency (OTA) platforms frequently engage in unfair behaviors that infringe on the legitimate rights and interests of consumers and airlines in the ticket sale market. Effective governance of the OTA platforms' misconduct has become an urgent topic. In order to address the governance dilemma of OTA platforms' misconduct, a tripartite evolutionary game model considering the collaborative supervision between airlines and consumers is constructed. This study analyzes the evolutionary path and stable strategy of the three participants, airlines, platforms and consumers by numerical simulation. The results show that some actions, such as airlines' strict control of ticket sales resources and high fines on the platform, reducing the cost of customers' rights protection, and effectively guiding online public opinion, can benefit airlines and consumers and enhance their willingness to cooperate in supervision. Legitimate consumer rights protection not only brings negative public opinion and image loss to airlines, but also to platforms, which can force airlines to impose stricter constraints on platforms and force platforms to strengthen self-restraint. Therefore, a market mechanism instead of government regulatory that can effectively suppress platforms misconduct should be established to promote platforms self-regulation through a collaborative effort between airlines and consumers. Some special measures that guide the interests of three participators are also provided. |
| doi_str_mv | 10.1371/journal.pone.0305876 |
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Effective governance of the OTA platforms' misconduct has become an urgent topic. In order to address the governance dilemma of OTA platforms' misconduct, a tripartite evolutionary game model considering the collaborative supervision between airlines and consumers is constructed. This study analyzes the evolutionary path and stable strategy of the three participants, airlines, platforms and consumers by numerical simulation. The results show that some actions, such as airlines' strict control of ticket sales resources and high fines on the platform, reducing the cost of customers' rights protection, and effectively guiding online public opinion, can benefit airlines and consumers and enhance their willingness to cooperate in supervision. Legitimate consumer rights protection not only brings negative public opinion and image loss to airlines, but also to platforms, which can force airlines to impose stricter constraints on platforms and force platforms to strengthen self-restraint. Therefore, a market mechanism instead of government regulatory that can effectively suppress platforms misconduct should be established to promote platforms self-regulation through a collaborative effort between airlines and consumers. Some special measures that guide the interests of three participators are also provided.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0305876</identifier><identifier>PMID: 39172957</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Air travel ; Airlines ; Behavior ; Big Data ; Biology and Life Sciences ; Citizen participation ; Collaboration ; Competition ; Computer and Information Sciences ; Consumer Behavior ; Consumers ; Cooperative Behavior ; Customer services ; Evolution ; Force plates ; Game Theory ; Government regulations ; Humans ; Image enhancement ; Internet ; Laws, regulations and rules ; Management ; Marketing research ; Mathematical models ; Numerical analysis ; Numerical simulations ; Online travel services ; Physical Sciences ; Public Opinion ; Regulation ; Research and Analysis Methods ; Simulation methods ; Social networks ; Social Sciences ; Supervision ; Ticket sales ; Travel</subject><ispartof>PloS one, 2024-08, Vol.19 (8), p.e0305876</ispartof><rights>Copyright: © 2024 Li et al. 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This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 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Effective governance of the OTA platforms' misconduct has become an urgent topic. In order to address the governance dilemma of OTA platforms' misconduct, a tripartite evolutionary game model considering the collaborative supervision between airlines and consumers is constructed. This study analyzes the evolutionary path and stable strategy of the three participants, airlines, platforms and consumers by numerical simulation. The results show that some actions, such as airlines' strict control of ticket sales resources and high fines on the platform, reducing the cost of customers' rights protection, and effectively guiding online public opinion, can benefit airlines and consumers and enhance their willingness to cooperate in supervision. Legitimate consumer rights protection not only brings negative public opinion and image loss to airlines, but also to platforms, which can force airlines to impose stricter constraints on platforms and force platforms to strengthen self-restraint. 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evolutionary game analysis considering the collaborative supervision of airlines and consumers</atitle><jtitle>PloS one</jtitle><addtitle>PLoS One</addtitle><date>2024-08-22</date><risdate>2024</risdate><volume>19</volume><issue>8</issue><spage>e0305876</spage><pages>e0305876-</pages><issn>1932-6203</issn><eissn>1932-6203</eissn><abstract>Online travel agency (OTA) platforms frequently engage in unfair behaviors that infringe on the legitimate rights and interests of consumers and airlines in the ticket sale market. Effective governance of the OTA platforms' misconduct has become an urgent topic. In order to address the governance dilemma of OTA platforms' misconduct, a tripartite evolutionary game model considering the collaborative supervision between airlines and consumers is constructed. This study analyzes the evolutionary path and stable strategy of the three participants, airlines, platforms and consumers by numerical simulation. The results show that some actions, such as airlines' strict control of ticket sales resources and high fines on the platform, reducing the cost of customers' rights protection, and effectively guiding online public opinion, can benefit airlines and consumers and enhance their willingness to cooperate in supervision. Legitimate consumer rights protection not only brings negative public opinion and image loss to airlines, but also to platforms, which can force airlines to impose stricter constraints on platforms and force platforms to strengthen self-restraint. Therefore, a market mechanism instead of government regulatory that can effectively suppress platforms misconduct should be established to promote platforms self-regulation through a collaborative effort between airlines and consumers. Some special measures that guide the interests of three participators are also provided.</abstract><cop>United States</cop><pub>Public Library of Science</pub><pmid>39172957</pmid><doi>10.1371/journal.pone.0305876</doi><tpages>e0305876</tpages><orcidid>https://orcid.org/0000-0002-1474-0072</orcidid><oa>free_for_read</oa></addata></record> |
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| subjects | Air travel Airlines Behavior Big Data Biology and Life Sciences Citizen participation Collaboration Competition Computer and Information Sciences Consumer Behavior Consumers Cooperative Behavior Customer services Evolution Force plates Game Theory Government regulations Humans Image enhancement Internet Laws, regulations and rules Management Marketing research Mathematical models Numerical analysis Numerical simulations Online travel services Physical Sciences Public Opinion Regulation Research and Analysis Methods Simulation methods Social networks Social Sciences Supervision Ticket sales Travel |
| title | Governing the misconduct of OTA platforms: A tripartite evolutionary game analysis considering the collaborative supervision of airlines and consumers |
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