The excessive celebrity worship behavior questionnaire: Chinese scale development and validation

To develop a scale to assess the excessive behavior of superfans in celebrity worship and to test its reliability and validity in China. The scale was developed based on the netnography and interviews of celebrity fans and the existing problematic Internet usage scales. Sample 1 (n = 465) was used f...

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Veröffentlicht in:PloS one 2024-05, Vol.19 (5), p.e0303683
Hauptverfasser: He, Yiqing, Liu, Qinxue
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description To develop a scale to assess the excessive behavior of superfans in celebrity worship and to test its reliability and validity in China. The scale was developed based on the netnography and interviews of celebrity fans and the existing problematic Internet usage scales. Sample 1 (n = 465) was used for exploratory factor analysis, and Sample 2 (n = 804) was used for confirmatory factor analysis, reliability test, criterion validity, and discriminative validity test. There were 36 items in the final scale, including nine factors: impaired social functioning, replacement of real to virtual social relationships, sleep and eating problems, withdrawal, mood alteration, salience, excessive buying, increased craving, and escape from real life. The factor loadings ranged from 0.565 to 0.803. Confirmatory factor analysis showed that the scale was well structured. The reliability of the scale and each factor were satisfactory. The scale showed good discriminant validity in reflecting celebrity worship behavior. In terms of scores, mood alteration was the highest, excessive buying was the lowest, and there were certain gender and age differences. This study initially identified the main characteristics of excessive celebrity worship behavior among young fans on social media. The developed Chinese scale has good reliability and validity and can be used as a measurement tool.
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The scale was developed based on the netnography and interviews of celebrity fans and the existing problematic Internet usage scales. Sample 1 (n = 465) was used for exploratory factor analysis, and Sample 2 (n = 804) was used for confirmatory factor analysis, reliability test, criterion validity, and discriminative validity test. There were 36 items in the final scale, including nine factors: impaired social functioning, replacement of real to virtual social relationships, sleep and eating problems, withdrawal, mood alteration, salience, excessive buying, increased craving, and escape from real life. The factor loadings ranged from 0.565 to 0.803. Confirmatory factor analysis showed that the scale was well structured. The reliability of the scale and each factor were satisfactory. The scale showed good discriminant validity in reflecting celebrity worship behavior. In terms of scores, mood alteration was the highest, excessive buying was the lowest, and there were certain gender and age differences. This study initially identified the main characteristics of excessive celebrity worship behavior among young fans on social media. 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In terms of scores, mood alteration was the highest, excessive buying was the lowest, and there were certain gender and age differences. This study initially identified the main characteristics of excessive celebrity worship behavior among young fans on social media. The developed Chinese scale has good reliability and validity and can be used as a measurement tool.</abstract><cop>United States</cop><pub>Public Library of Science</pub><pmid>38776313</pmid><doi>10.1371/journal.pone.0303683</doi><tpages>e0303683</tpages><orcidid>https://orcid.org/0009-0007-5179-9392</orcidid><oa>free_for_read</oa></addata></record>
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subjects Addictions
Addictive behaviors
Adolescent
Adult
Age differences
Analysis
Attentional bias
Behavior
Biology and Life Sciences
Buying
Celebrities
Cellular telephones
China
Computer and Information Sciences
Discriminant analysis
East Asian People
Factor analysis
Factor Analysis, Statistical
Famous Persons
Fans (Aficionados)
Female
Humans
Internet
Literature reviews
Male
Mood
Pathological Internet Use
Physical Sciences
Popular culture
Psychometrics - methods
Questionnaires
Reliability analysis
Reproducibility of Results
Research and Analysis Methods
Sleep disorders
Social aspects
Social Behavior
Social media
Social networks
Social Sciences
Stalking
Structural reliability
Surveys
Surveys and Questionnaires
Young Adult
title The excessive celebrity worship behavior questionnaire: Chinese scale development and validation
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