Comparative analysis of fresh food e-commerce brand attitudes based on STM theme model

The circulation of fresh agricultural products is related to the quality of consumption and agricultural development. This article takes the online reviews of fresh products as the research object and studies the comparative differences of consumer brand perception under the different sentiment and...

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Veröffentlicht in:	PloS one 2023-03, Vol.18 (3), p.e0282521-e0282521
1. Verfasser:	Liu, Hongyu
Format:	Artikel
Sprache:	eng
Schlagworte:	Agricultural development Agricultural products Agriculture Attitude Attitude (Psychology) Attitudes Biology and Life Sciences Brand equity Brand management Classification Commerce Comparative analysis Computer and Information Sciences Consumer attitudes Consumer Behavior Consumer preferences Consumers Cooperation Data mining Electronic commerce Engineering and Technology Farm produce Food Generalized linear models Hypothesis testing Literature reviews Logistics Marketing Marketing research Medicine and Health Sciences Metadata Perception Product development Product quality Product reviews Psychological aspects Public opinion Research methodology Social Sciences
Online-Zugang:	Volltext
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