Related adjustment of firm production after demand shocks

Multiproduct firms often diversify into technologically related activities to exploit efficiencies of joint production; however, unrelated products in the company's portfolio provide access to distinct markets and can help to avoid industry-specific shocks. Yet, the underlying mechanisms of rel...

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Veröffentlicht in:PloS one 2023-01, Vol.18 (1), p.e0280461-e0280461
Hauptverfasser: Kiss, Károly Miklós, Lőrincz, László, Csáfordi, Zsolt, Lengyel, Balázs
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creator Kiss, Károly Miklós
Lőrincz, László
Csáfordi, Zsolt
Lengyel, Balázs
description Multiproduct firms often diversify into technologically related activities to exploit efficiencies of joint production; however, unrelated products in the company's portfolio provide access to distinct markets and can help to avoid industry-specific shocks. Yet, the underlying mechanisms of related and unrelated diversification are still poorly understood. Here we investigate diversification decisions of firms in periods when corporations' markets are hit by a demand shocks. In these times, cost efficiency considerations might drive firms to reduce costs by narrowing product portfolios and focusing on combinations of technologically related products, in which economies of scope and mutual capabilities can be exploited. To test this hypothesis, we consider two measures of demand shocks, decreasing sales volumes on the product market and increasing import competition; and analyze their association with changes of product portfolios of Hungarian firms in the 2003-2012 period. We find that production has become more coherent in terms of technological relatedness after firms were exposed to demand shocks. Evidence suggests related adjustment of firm production after demand shocks such that products unrelated to firms' core product are dropped from the portfolio but related products are added.
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subjects Business
Business enterprises
Capital markets
Commerce
Competition
Computer and Information Sciences
Corporate growth
Costs
Demand
Demand (Economics)
Diversification
Diversification in industry
Economic aspects
Economic crisis
Efficiency
Hypotheses
Industry
International finance
Markets
Organizations
People and places
Physical Sciences
Portfolios
Product lines
Production management
Research and Analysis Methods
Social Sciences
Technology
Trading companies
title Related adjustment of firm production after demand shocks
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