Environmental awareness and guests' intention to visit green hotels: The mediation role of consumption values
The paper aimed at examining the influence of consumer's environmental awareness on their intention to visit green hotels in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environme...
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| Veröffentlicht in: | PloS one 2021-05, Vol.16 (5), p.e0248815 |
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| creator | Demir, Mustafa Rjoub, Husam Yesiltas, Mehmet |
| description | The paper aimed at examining the influence of consumer's environmental awareness on their intention to visit green hotels in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas, there is possibility that these benefits might not sit well with the hotel potential consumers. Aside highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-based survey was used to examine the study's objectives. A total of 400 customers at 20 five-stars hotels that were randomly selected across the 3 big cities in north Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The finding from the SEM results shows that environmental concern directly and positively influenced the guests' intentions to visit hotels in north Cyprus. Moreover, functional and emotional values were found to mediate the relationship between environmental concern and knowledge on the guests' intention to visit north Cyprus hotels. Finally, the study suggest that the research will be of benefit to the managers of hotels in north Cyprus to know the significance of developing consumer's green awareness and to market it to the customers. |
| doi_str_mv | 10.1371/journal.pone.0248815 |
| format | Article |
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Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas, there is possibility that these benefits might not sit well with the hotel potential consumers. Aside highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-based survey was used to examine the study's objectives. A total of 400 customers at 20 five-stars hotels that were randomly selected across the 3 big cities in north Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The finding from the SEM results shows that environmental concern directly and positively influenced the guests' intentions to visit hotels in north Cyprus. Moreover, functional and emotional values were found to mediate the relationship between environmental concern and knowledge on the guests' intention to visit north Cyprus hotels. Finally, the study suggest that the research will be of benefit to the managers of hotels in north Cyprus to know the significance of developing consumer's green awareness and to market it to the customers.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0248815</identifier><identifier>PMID: 33956794</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Adult ; Awareness ; Biology and Life Sciences ; Conservation of Natural Resources ; Consumer Behavior ; Consumers ; Consumption ; Customer services ; Customers ; Cyprus ; Decision making ; Ecology and Environmental Sciences ; Environmental aspects ; Environmental awareness ; Environmental perception ; Evaluation ; Female ; Green buildings ; Green products ; Hotels ; Hotels & motels ; Hotels and motels ; Humans ; Intention ; Male ; Marketing research ; Mediation ; Middle Aged ; People and places ; Social exchange theory ; Social Sciences ; Surveys and Questionnaires ; Sustainable development ; Tourism ; Turkey ; Young Adult</subject><ispartof>PloS one, 2021-05, Vol.16 (5), p.e0248815</ispartof><rights>COPYRIGHT 2021 Public Library of Science</rights><rights>2021 Demir et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>2021 Demir et al 2021 Demir et al</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c692t-78795625e921687559124cb3deba3a9e668092eb4b87eef8135e956cccb0df153</citedby><cites>FETCH-LOGICAL-c692t-78795625e921687559124cb3deba3a9e668092eb4b87eef8135e956cccb0df153</cites><orcidid>0000-0001-6536-8971</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC8101960/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC8101960/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,723,776,780,860,881,2096,2915,23845,27901,27902,53766,53768,79343,79344</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/33956794$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><contributor>Xue, Bing</contributor><creatorcontrib>Demir, Mustafa</creatorcontrib><creatorcontrib>Rjoub, Husam</creatorcontrib><creatorcontrib>Yesiltas, Mehmet</creatorcontrib><title>Environmental awareness and guests' intention to visit green hotels: The mediation role of consumption values</title><title>PloS one</title><addtitle>PLoS One</addtitle><description>The paper aimed at examining the influence of consumer's environmental awareness on their intention to visit green hotels in north Cyprus, the mediation role of consumption values. Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas, there is possibility that these benefits might not sit well with the hotel potential consumers. Aside highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-based survey was used to examine the study's objectives. A total of 400 customers at 20 five-stars hotels that were randomly selected across the 3 big cities in north Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The finding from the SEM results shows that environmental concern directly and positively influenced the guests' intentions to visit hotels in north Cyprus. Moreover, functional and emotional values were found to mediate the relationship between environmental concern and knowledge on the guests' intention to visit north Cyprus hotels. Finally, the study suggest that the research will be of benefit to the managers of hotels in north Cyprus to know the significance of developing consumer's green awareness and to market it to the customers.</description><subject>Adult</subject><subject>Awareness</subject><subject>Biology and Life Sciences</subject><subject>Conservation of Natural Resources</subject><subject>Consumer Behavior</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Customer services</subject><subject>Customers</subject><subject>Cyprus</subject><subject>Decision making</subject><subject>Ecology and Environmental Sciences</subject><subject>Environmental aspects</subject><subject>Environmental awareness</subject><subject>Environmental perception</subject><subject>Evaluation</subject><subject>Female</subject><subject>Green buildings</subject><subject>Green products</subject><subject>Hotels</subject><subject>Hotels & motels</subject><subject>Hotels and 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Research on eco-friendly hotels stressed that conventional hotels do not make available to consumers the environmental awareness and consumption values, whereas, there is possibility that these benefits might not sit well with the hotel potential consumers. Aside highlighting the features of green hotels, it is imperative to examine how consumers perceive consumption values. A questionnaire-based survey was used to examine the study's objectives. A total of 400 customers at 20 five-stars hotels that were randomly selected across the 3 big cities in north Cyprus (Girne, Lefkosa, and Magusa) were approached and invited to participate. The structural model was tested using structural equation modeling (SEM). The configuration model was analyzed using the partial least square (PLS) method. The finding from the SEM results shows that environmental concern directly and positively influenced the guests' intentions to visit hotels in north Cyprus. Moreover, functional and emotional values were found to mediate the relationship between environmental concern and knowledge on the guests' intention to visit north Cyprus hotels. Finally, the study suggest that the research will be of benefit to the managers of hotels in north Cyprus to know the significance of developing consumer's green awareness and to market it to the customers.</abstract><cop>United States</cop><pub>Public Library of Science</pub><pmid>33956794</pmid><doi>10.1371/journal.pone.0248815</doi><tpages>e0248815</tpages><orcidid>https://orcid.org/0000-0001-6536-8971</orcidid><oa>free_for_read</oa></addata></record> |
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| subjects | Adult Awareness Biology and Life Sciences Conservation of Natural Resources Consumer Behavior Consumers Consumption Customer services Customers Cyprus Decision making Ecology and Environmental Sciences Environmental aspects Environmental awareness Environmental perception Evaluation Female Green buildings Green products Hotels Hotels & motels Hotels and motels Humans Intention Male Marketing research Mediation Middle Aged People and places Social exchange theory Social Sciences Surveys and Questionnaires Sustainable development Tourism Turkey Young Adult |
| title | Environmental awareness and guests' intention to visit green hotels: The mediation role of consumption values |
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