Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania
Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalizati...
Gespeichert in:
| Veröffentlicht in: | PloS one 2021-01, Vol.16 (1), p.e0245044-e0245044 |
|---|---|
| Hauptverfasser: | , , , , , , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | e0245044 |
|---|---|
| container_issue | 1 |
| container_start_page | e0245044 |
| container_title | PloS one |
| container_volume | 16 |
| creator | Stefan, Daniel Vasile, Valentina Popa, Maria-Alexandra Cristea, Anca Bunduchi, Elena Sigmirean, Cezar Stefan, Anamari-Beatrice Comes, Calin-Adrian Ciucan-Rusu, Liviu |
| description | Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study's results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation. |
| doi_str_mv | 10.1371/journal.pone.0245044 |
| format | Article |
| fullrecord | <record><control><sourceid>gale_plos_</sourceid><recordid>TN_cdi_plos_journals_2478243759</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A648531025</galeid><doaj_id>oai_doaj_org_article_6dc3c10d4deb48cdae3ed0d1e0040050</doaj_id><sourcerecordid>A648531025</sourcerecordid><originalsourceid>FETCH-LOGICAL-c692t-8fae100fb001c04d48849cd7a82a39d487963e3e37d3ac1331702e4d02a2bda63</originalsourceid><addsrcrecordid>eNqNk12LEzEUhgdR3HX1H4gOCKJga77mywuhLH4UFhZ2V2_DaXKmTZ0ms8lMsf_ejJ1dWtkLyUUyJ895z-RNTpK8pGRKeUE_rl3vLTTT1lmcEiYyIsSj5JRWnE1yRvjjg_VJ8iyENSEZL_P8aXLCuRBVxfhpEm48aNyA_5W2rkPbGWhSY5VHCJiC1WmMeWw9Wux9WJk29b2PjMYtNq7dxO1P6SxVAx66Xu9SV6fXru9W6G0a1W3YNVuwBj6kV24zLJ4nT2poAr4Y57Pkx9cvN-ffJxeX3-bns4uJyivWTcoakBJSLwihiggtylJUShdQMuBV_CyqnGMcheagKOe0IAyFJgzYQkPOz5LXe922cUGOfgXJRFEywYusisR8T2gHa9l6E43YSQdG_g04v5TgO6MalLlWXFGihcaFKJWGWFkTTZEQEY0lUevzWK1fbFCrwTdojkSPd6xZyaXbyqKkhDMeBd6NAt7d9hg6uTFBYdOARdfv_zurCpHRiL75B334dCO1hHgAY2sX66pBVM5yUWacEpZFavoAFUd8FkbFx1WbGD9KeH-UEJkOf3dL6EOQ8-ur_2cvfx6zbw_YFULTrYJr-s44G45BsQeVdyF4rO9NpkQOvXHnhhx6Q469EdNeHV7QfdJdM_A_rg0KzA</addsrcrecordid><sourcetype>Open Website</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2478243759</pqid></control><display><type>article</type><title>Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania</title><source>Public Library of Science (PLoS) Journals Open Access</source><source>MEDLINE</source><source>DOAJ Directory of Open Access Journals</source><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><source>PubMed Central</source><source>Free Full-Text Journals in Chemistry</source><creator>Stefan, Daniel ; Vasile, Valentina ; Popa, Maria-Alexandra ; Cristea, Anca ; Bunduchi, Elena ; Sigmirean, Cezar ; Stefan, Anamari-Beatrice ; Comes, Calin-Adrian ; Ciucan-Rusu, Liviu</creator><contributor>Gherghina, Stefan Cristian</contributor><creatorcontrib>Stefan, Daniel ; Vasile, Valentina ; Popa, Maria-Alexandra ; Cristea, Anca ; Bunduchi, Elena ; Sigmirean, Cezar ; Stefan, Anamari-Beatrice ; Comes, Calin-Adrian ; Ciucan-Rusu, Liviu ; Gherghina, Stefan Cristian</creatorcontrib><description>Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study's results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0245044</identifier><identifier>PMID: 33449923</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Biology and Life Sciences ; Business education ; Case studies ; Consumers ; Consumption ; Cultural heritage ; Cultural property ; Cultural resources ; Cultural tourism ; Culture ; Customs ; Digitization ; Earth Sciences ; Ecology and Environmental Sciences ; Economic aspects ; Economic crisis ; Economic development ; Economics ; Entrepreneurship ; Forecasts and trends ; Hand crafted products ; Handicrafts ; Humans ; Innovations ; Intellectual property ; Knowledge acquisition ; Local economy ; Market economies ; Medicine ; People and places ; Pharmacy ; Pilot Projects ; Regional development ; Regional planning ; Residential areas ; Resource allocation ; Romania ; Rural areas ; Rural development ; Rural Population ; Small business ; Social networks ; Social organization ; Social Sciences ; Specialization ; Tourism ; Tourism development ; Tourists ; Trademarks ; Traditions</subject><ispartof>PloS one, 2021-01, Vol.16 (1), p.e0245044-e0245044</ispartof><rights>COPYRIGHT 2021 Public Library of Science</rights><rights>2021 Stefan et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>2021 Stefan et al 2021 Stefan et al</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c692t-8fae100fb001c04d48849cd7a82a39d487963e3e37d3ac1331702e4d02a2bda63</citedby><cites>FETCH-LOGICAL-c692t-8fae100fb001c04d48849cd7a82a39d487963e3e37d3ac1331702e4d02a2bda63</cites><orcidid>0000-0003-2013-5589 ; 0000-0002-6036-9091 ; 0000-0002-1091-6851 ; 0000-0002-4399-3124 ; 0000-0002-1493-9700</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC7810323/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC7810323/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,723,776,780,860,881,2096,2915,23845,27901,27902,53766,53768,79343,79344</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/33449923$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><contributor>Gherghina, Stefan Cristian</contributor><creatorcontrib>Stefan, Daniel</creatorcontrib><creatorcontrib>Vasile, Valentina</creatorcontrib><creatorcontrib>Popa, Maria-Alexandra</creatorcontrib><creatorcontrib>Cristea, Anca</creatorcontrib><creatorcontrib>Bunduchi, Elena</creatorcontrib><creatorcontrib>Sigmirean, Cezar</creatorcontrib><creatorcontrib>Stefan, Anamari-Beatrice</creatorcontrib><creatorcontrib>Comes, Calin-Adrian</creatorcontrib><creatorcontrib>Ciucan-Rusu, Liviu</creatorcontrib><title>Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania</title><title>PloS one</title><addtitle>PLoS One</addtitle><description>Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study's results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.</description><subject>Biology and Life Sciences</subject><subject>Business education</subject><subject>Case studies</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Cultural heritage</subject><subject>Cultural property</subject><subject>Cultural resources</subject><subject>Cultural tourism</subject><subject>Culture</subject><subject>Customs</subject><subject>Digitization</subject><subject>Earth Sciences</subject><subject>Ecology and Environmental Sciences</subject><subject>Economic aspects</subject><subject>Economic crisis</subject><subject>Economic development</subject><subject>Economics</subject><subject>Entrepreneurship</subject><subject>Forecasts and trends</subject><subject>Hand crafted products</subject><subject>Handicrafts</subject><subject>Humans</subject><subject>Innovations</subject><subject>Intellectual property</subject><subject>Knowledge acquisition</subject><subject>Local economy</subject><subject>Market economies</subject><subject>Medicine</subject><subject>People and places</subject><subject>Pharmacy</subject><subject>Pilot Projects</subject><subject>Regional development</subject><subject>Regional planning</subject><subject>Residential areas</subject><subject>Resource allocation</subject><subject>Romania</subject><subject>Rural areas</subject><subject>Rural development</subject><subject>Rural Population</subject><subject>Small business</subject><subject>Social networks</subject><subject>Social organization</subject><subject>Social Sciences</subject><subject>Specialization</subject><subject>Tourism</subject><subject>Tourism development</subject><subject>Tourists</subject><subject>Trademarks</subject><subject>Traditions</subject><issn>1932-6203</issn><issn>1932-6203</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>BENPR</sourceid><sourceid>DOA</sourceid><recordid>eNqNk12LEzEUhgdR3HX1H4gOCKJga77mywuhLH4UFhZ2V2_DaXKmTZ0ms8lMsf_ejJ1dWtkLyUUyJ895z-RNTpK8pGRKeUE_rl3vLTTT1lmcEiYyIsSj5JRWnE1yRvjjg_VJ8iyENSEZL_P8aXLCuRBVxfhpEm48aNyA_5W2rkPbGWhSY5VHCJiC1WmMeWw9Wux9WJk29b2PjMYtNq7dxO1P6SxVAx66Xu9SV6fXru9W6G0a1W3YNVuwBj6kV24zLJ4nT2poAr4Y57Pkx9cvN-ffJxeX3-bns4uJyivWTcoakBJSLwihiggtylJUShdQMuBV_CyqnGMcheagKOe0IAyFJgzYQkPOz5LXe922cUGOfgXJRFEywYusisR8T2gHa9l6E43YSQdG_g04v5TgO6MalLlWXFGihcaFKJWGWFkTTZEQEY0lUevzWK1fbFCrwTdojkSPd6xZyaXbyqKkhDMeBd6NAt7d9hg6uTFBYdOARdfv_zurCpHRiL75B334dCO1hHgAY2sX66pBVM5yUWacEpZFavoAFUd8FkbFx1WbGD9KeH-UEJkOf3dL6EOQ8-ur_2cvfx6zbw_YFULTrYJr-s44G45BsQeVdyF4rO9NpkQOvXHnhhx6Q469EdNeHV7QfdJdM_A_rg0KzA</recordid><startdate>20210115</startdate><enddate>20210115</enddate><creator>Stefan, Daniel</creator><creator>Vasile, Valentina</creator><creator>Popa, Maria-Alexandra</creator><creator>Cristea, Anca</creator><creator>Bunduchi, Elena</creator><creator>Sigmirean, Cezar</creator><creator>Stefan, Anamari-Beatrice</creator><creator>Comes, Calin-Adrian</creator><creator>Ciucan-Rusu, Liviu</creator><general>Public Library of Science</general><general>Public Library of Science (PLoS)</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>IOV</scope><scope>ISR</scope><scope>3V.</scope><scope>7QG</scope><scope>7QL</scope><scope>7QO</scope><scope>7RV</scope><scope>7SN</scope><scope>7SS</scope><scope>7T5</scope><scope>7TG</scope><scope>7TM</scope><scope>7U9</scope><scope>7X2</scope><scope>7X5</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8AO</scope><scope>8C1</scope><scope>8FD</scope><scope>8FE</scope><scope>8FG</scope><scope>8FH</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABJCF</scope><scope>ABUWG</scope><scope>AEUYN</scope><scope>AFKRA</scope><scope>ARAPS</scope><scope>ATCPS</scope><scope>AZQEC</scope><scope>BBNVY</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BGLVJ</scope><scope>BHPHI</scope><scope>C1K</scope><scope>CCPQU</scope><scope>D1I</scope><scope>DWQXO</scope><scope>FR3</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>H94</scope><scope>HCIFZ</scope><scope>K6~</scope><scope>K9.</scope><scope>KB.</scope><scope>KB0</scope><scope>KL.</scope><scope>L6V</scope><scope>LK8</scope><scope>M0K</scope><scope>M0S</scope><scope>M1P</scope><scope>M7N</scope><scope>M7P</scope><scope>M7S</scope><scope>NAPCQ</scope><scope>P5Z</scope><scope>P62</scope><scope>P64</scope><scope>PATMY</scope><scope>PDBOC</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PTHSS</scope><scope>PYCSY</scope><scope>RC3</scope><scope>7X8</scope><scope>5PM</scope><scope>DOA</scope><orcidid>https://orcid.org/0000-0003-2013-5589</orcidid><orcidid>https://orcid.org/0000-0002-6036-9091</orcidid><orcidid>https://orcid.org/0000-0002-1091-6851</orcidid><orcidid>https://orcid.org/0000-0002-4399-3124</orcidid><orcidid>https://orcid.org/0000-0002-1493-9700</orcidid></search><sort><creationdate>20210115</creationdate><title>Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania</title><author>Stefan, Daniel ; Vasile, Valentina ; Popa, Maria-Alexandra ; Cristea, Anca ; Bunduchi, Elena ; Sigmirean, Cezar ; Stefan, Anamari-Beatrice ; Comes, Calin-Adrian ; Ciucan-Rusu, Liviu</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c692t-8fae100fb001c04d48849cd7a82a39d487963e3e37d3ac1331702e4d02a2bda63</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Biology and Life Sciences</topic><topic>Business education</topic><topic>Case studies</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Cultural heritage</topic><topic>Cultural property</topic><topic>Cultural resources</topic><topic>Cultural tourism</topic><topic>Culture</topic><topic>Customs</topic><topic>Digitization</topic><topic>Earth Sciences</topic><topic>Ecology and Environmental Sciences</topic><topic>Economic aspects</topic><topic>Economic crisis</topic><topic>Economic development</topic><topic>Economics</topic><topic>Entrepreneurship</topic><topic>Forecasts and trends</topic><topic>Hand crafted products</topic><topic>Handicrafts</topic><topic>Humans</topic><topic>Innovations</topic><topic>Intellectual property</topic><topic>Knowledge acquisition</topic><topic>Local economy</topic><topic>Market economies</topic><topic>Medicine</topic><topic>People and places</topic><topic>Pharmacy</topic><topic>Pilot Projects</topic><topic>Regional development</topic><topic>Regional planning</topic><topic>Residential areas</topic><topic>Resource allocation</topic><topic>Romania</topic><topic>Rural areas</topic><topic>Rural development</topic><topic>Rural Population</topic><topic>Small business</topic><topic>Social networks</topic><topic>Social organization</topic><topic>Social Sciences</topic><topic>Specialization</topic><topic>Tourism</topic><topic>Tourism development</topic><topic>Tourists</topic><topic>Trademarks</topic><topic>Traditions</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Stefan, Daniel</creatorcontrib><creatorcontrib>Vasile, Valentina</creatorcontrib><creatorcontrib>Popa, Maria-Alexandra</creatorcontrib><creatorcontrib>Cristea, Anca</creatorcontrib><creatorcontrib>Bunduchi, Elena</creatorcontrib><creatorcontrib>Sigmirean, Cezar</creatorcontrib><creatorcontrib>Stefan, Anamari-Beatrice</creatorcontrib><creatorcontrib>Comes, Calin-Adrian</creatorcontrib><creatorcontrib>Ciucan-Rusu, Liviu</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Gale In Context: Opposing Viewpoints</collection><collection>Gale In Context: Science</collection><collection>ProQuest Central (Corporate)</collection><collection>Animal Behavior Abstracts</collection><collection>Bacteriology Abstracts (Microbiology B)</collection><collection>Biotechnology Research Abstracts</collection><collection>Proquest Nursing & Allied Health Source</collection><collection>Ecology Abstracts</collection><collection>Entomology Abstracts (Full archive)</collection><collection>Immunology Abstracts</collection><collection>Meteorological & Geoastrophysical Abstracts</collection><collection>Nucleic Acids Abstracts</collection><collection>Virology and AIDS Abstracts</collection><collection>Agricultural Science Collection</collection><collection>Entrepreneurship Database</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>ProQuest Pharma Collection</collection><collection>Public Health Database</collection><collection>Technology Research Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Materials Science & Engineering Collection</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest One Sustainability</collection><collection>ProQuest Central UK/Ireland</collection><collection>Advanced Technologies & Aerospace Collection</collection><collection>Agricultural & Environmental Science Collection</collection><collection>ProQuest Central Essentials</collection><collection>Biological Science Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Technology Collection</collection><collection>Natural Science Collection</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ProQuest One Community College</collection><collection>ProQuest Materials Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Engineering Research Database</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>AIDS and Cancer Research Abstracts</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Business Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Materials Science Database</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>Meteorological & Geoastrophysical Abstracts - Academic</collection><collection>ProQuest Engineering Collection</collection><collection>ProQuest Biological Science Collection</collection><collection>Agricultural Science Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Algology Mycology and Protozoology Abstracts (Microbiology C)</collection><collection>Biological Science Database</collection><collection>Engineering Database</collection><collection>Nursing & Allied Health Premium</collection><collection>Advanced Technologies & Aerospace Database</collection><collection>ProQuest Advanced Technologies & Aerospace Collection</collection><collection>Biotechnology and BioEngineering Abstracts</collection><collection>Environmental Science Database</collection><collection>Materials Science Collection</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>Engineering Collection</collection><collection>Environmental Science Collection</collection><collection>Genetics Abstracts</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><collection>DOAJ Directory of Open Access Journals</collection><jtitle>PloS one</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Stefan, Daniel</au><au>Vasile, Valentina</au><au>Popa, Maria-Alexandra</au><au>Cristea, Anca</au><au>Bunduchi, Elena</au><au>Sigmirean, Cezar</au><au>Stefan, Anamari-Beatrice</au><au>Comes, Calin-Adrian</au><au>Ciucan-Rusu, Liviu</au><au>Gherghina, Stefan Cristian</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania</atitle><jtitle>PloS one</jtitle><addtitle>PLoS One</addtitle><date>2021-01-15</date><risdate>2021</risdate><volume>16</volume><issue>1</issue><spage>e0245044</spage><epage>e0245044</epage><pages>e0245044-e0245044</pages><issn>1932-6203</issn><eissn>1932-6203</eissn><abstract>Cultural heritage capitalization in rural areas redefines the local development model. Thus, heritage tourism has become the engine of economic activities diversification. This study aims to identify a decision-making-model substantiating algorithm in order to support the local heritage capitalization (lesser known on the international cultural consumption market), based on three types of qualitative researches, and the improved Analytical Hierarchy Process (AHP) method. In case of lesser known heritage, trademark potential and international cultural tourism route for heritage capitalization are smart choices for the innovative local hub development. The developed AHP version allows for a broader investigation of the characteristics that can lead to a trademark associated development based on integrated and innovative tourism products. To substantiate our approach and validate the model, we conducted a pilot study on a geographic area (Southern Transylvania, Romania), slightly exploited from the perspective of heritage potential, and characterized by a combination of heritage assets. The study's results can be used by local authorities as a foundation for sound and strategic development of the area with economic potential from tangible and intangible heritage (re)interpretation.</abstract><cop>United States</cop><pub>Public Library of Science</pub><pmid>33449923</pmid><doi>10.1371/journal.pone.0245044</doi><tpages>e0245044</tpages><orcidid>https://orcid.org/0000-0003-2013-5589</orcidid><orcidid>https://orcid.org/0000-0002-6036-9091</orcidid><orcidid>https://orcid.org/0000-0002-1091-6851</orcidid><orcidid>https://orcid.org/0000-0002-4399-3124</orcidid><orcidid>https://orcid.org/0000-0002-1493-9700</orcidid><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1932-6203 |
| ispartof | PloS one, 2021-01, Vol.16 (1), p.e0245044-e0245044 |
| issn | 1932-6203 1932-6203 |
| language | eng |
| recordid | cdi_plos_journals_2478243759 |
| source | Public Library of Science (PLoS) Journals Open Access; MEDLINE; DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; PubMed Central; Free Full-Text Journals in Chemistry |
| subjects | Biology and Life Sciences Business education Case studies Consumers Consumption Cultural heritage Cultural property Cultural resources Cultural tourism Culture Customs Digitization Earth Sciences Ecology and Environmental Sciences Economic aspects Economic crisis Economic development Economics Entrepreneurship Forecasts and trends Hand crafted products Handicrafts Humans Innovations Intellectual property Knowledge acquisition Local economy Market economies Medicine People and places Pharmacy Pilot Projects Regional development Regional planning Residential areas Resource allocation Romania Rural areas Rural development Rural Population Small business Social networks Social organization Social Sciences Specialization Tourism Tourism development Tourists Trademarks Traditions |
| title | Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-30T15%3A13%3A28IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_plos_&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Trademark%20potential%20increase%20and%20entrepreneurship%20rural%20development:%20A%20case%20study%20of%20Southern%20Transylvania,%20Romania&rft.jtitle=PloS%20one&rft.au=Stefan,%20Daniel&rft.date=2021-01-15&rft.volume=16&rft.issue=1&rft.spage=e0245044&rft.epage=e0245044&rft.pages=e0245044-e0245044&rft.issn=1932-6203&rft.eissn=1932-6203&rft_id=info:doi/10.1371/journal.pone.0245044&rft_dat=%3Cgale_plos_%3EA648531025%3C/gale_plos_%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2478243759&rft_id=info:pmid/33449923&rft_galeid=A648531025&rft_doaj_id=oai_doaj_org_article_6dc3c10d4deb48cdae3ed0d1e0040050&rfr_iscdi=true |