Don't dumb it down: The effects of jargon in COVID-19 crisis communication

Experts are typically advised to avoid jargon when communicating with the general public, but previous research has not established whether avoiding jargon is necessary in a crisis. Using the ongoing COVID-19 pandemic as a backdrop, this online survey experiment (N = 393) examined the effect of jarg...

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Veröffentlicht in:PloS one 2020-10, Vol.15 (10), p.e0239524-e0239524
Hauptverfasser: Shulman, Hillary C, Bullock, Olivia M
Format: Artikel
Sprache:eng
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