Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

Firms need sufficient resources (tangible and intangible) and capabilities to build unique products due to customers' demands and choices, market competition and globalization. Despite sufficient resources, many firms cannot build new products according to the customers' preferences and ma...

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Veröffentlicht in:	PloS one 2020-09, Vol.15 (9), p.e0238743-e0238743
Hauptverfasser:	Ali, Salman, Li, Guihua, Yang, Ping, Hussain, Kramat, Latif, Yousaf
Format:	Artikel
Sprache:	eng
Schlagworte:	Biology and Life Sciences Business competition Capital Competitive advantage Corporate sustainability Customers Data collection Ecology and Environmental Sciences Financial literacy Globalization Infrastructure Intellectual capital Literacy Management Market positioning Marketing Marketing executives Multivariate statistical analysis Product development Questionnaires Research and Analysis Methods Skills Social Sciences Sustainability Sustainable development Training
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