Constructing and influencing perceived authenticity in science communication: Experimenting with narrative
This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perc...
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| Veröffentlicht in: | PloS one 2020-01, Vol.15 (1), p.e0226711-e0226711 |
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| creator | Saffran, Lise Hu, Sisi Hinnant, Amanda Scherer, Laura D Nagel, Susan C |
| description | This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity-the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially important dimension to accepted categories of integrity and benevolence. |
| doi_str_mv | 10.1371/journal.pone.0226711 |
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| subjects | Adolescent Adult Aged Audiences Authenticity Biology and Life Sciences Communication Credibility Education Female Hu, Amanda Humans Journalism schools Knowledge Male Marketing Middle Aged Narration Organizational behavior People and Places Perception Perceptions Physical Sciences Public health Research and Analysis Methods Science Science Policy Scientists Social psychology Social Sciences Trust Values Young Adult |
| title | Constructing and influencing perceived authenticity in science communication: Experimenting with narrative |
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