Measuring the gradualist approach to internationalization: Empirical evidence from the wine sector
The objective of this paper is to fill a gap in the literature on internationalization, in relation to the absence of objective and measurable performance indicators for the process of how firms sequentially enter external markets. To that end, this research develops a quantitative tool for use as a...
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| Veröffentlicht in: | PloS one 2018-05, Vol.13 (5), p.e0196804-e0196804 |
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| creator | Clavel San Emeterio, Mónica Fernández-Ortiz, Rubén Arteaga-Ortiz, Jesús Dorta-González, Pablo |
| description | The objective of this paper is to fill a gap in the literature on internationalization, in relation to the absence of objective and measurable performance indicators for the process of how firms sequentially enter external markets. To that end, this research develops a quantitative tool for use as a performance indicator of gradualness for firms entering external markets at a sectoral level. The performance indicator is based on firms' export volumes, number of years operating in the export market, geographic areas targeted for export and when exports began to each area. The indicator is tested empirically in the wine sector. The main contribution of this study is the creation of a reliable international priority index, which can serve more widely as a valuable tool because of its potential use in other industry sectors and geographic areas, and which would allow the analysis of how geographically differentiated internationalization strategies develop. |
| doi_str_mv | 10.1371/journal.pone.0196804 |
| format | Article |
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This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 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| subjects | Alcoholic beverage industry Business education Earth Sciences Empirical analysis Exports Friction Globalization Indicators International economic relations International trade Market entry Measurement Ortiz, Pablo People and places Rating services Research and Analysis Methods Research methodology Small & medium sized enterprises-SME Social Sciences Studies Wine |
| title | Measuring the gradualist approach to internationalization: Empirical evidence from the wine sector |
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