Effectiveness of advertising availability of prenatal ultrasound on uptake of antenatal care in rural Uganda: A cluster randomized trial

In rural Uganda pregnant women often lack access to health services, do not attend antenatal care, and tend to utilize traditional healers/birth attendants. We hypothesized that receiving a message advertising that "you will be able to see your baby by ultrasound" would motivate rural Ugan...

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Veröffentlicht in:	PloS one 2017-04, Vol.12 (4), p.e0175440-e0175440
Hauptverfasser:	Cherniak, William, Anguyo, Geoffrey, Meaney, Christopher, Yuan Kong, Ling, Malhame, Isabelle, Pace, Romina, Sodhi, Sumeet, Silverman, Michael
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Advertising Advertising as Topic Advertising effectiveness Birth Bridges Care and treatment Childbirth & labor Childrens health Clinical trials Clusters Consent Emergency medical care Ethics Female Health care policy Health facilities Hospitals Humans Information Dissemination Internal medicine Intervention Low income groups Management Maternal & child health Medical care Medicine Medicine and Health Sciences Mortality Mothers Obstetrics Patient Acceptance of Health Care People and Places Portability Pregnancy Pregnant women Prenatal Care Public health Radio Research and Analysis Methods Rural areas Rural Population Social Sciences Uganda Ultrasonic imaging Ultrasonography, Prenatal - statistics & numerical data Ultrasound Womens health Young Adult
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