Effectiveness of Pricing Strategies on French Fries and Fruit Purchases among University Students: Results from an On-Campus Restaurant Experiment

This study examined the effect of a 10 and 20% meal price increase when choosing French fries and a 10 and 20% meal price reduction when choosing fruit for dessert on university students' purchasing behaviour in an on-campus restaurant. The moderating effect of gender was also investigated. Sec...

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Veröffentlicht in:	PloS one 2016-11, Vol.11 (11), p.e0165298-e0165298
Hauptverfasser:	Deliens, Tom, Deforche, Benedicte, Annemans, Lieven, De Bourdeaudhuij, Ilse, Clarys, Peter
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Approximation Biology and Life Sciences Colleges & universities Costs and Cost Analysis Female Food Food Preferences Fruit Fruits Habits Humans Intervention Male Materials selection Medicine and Health Sciences Nutritive Value Pricing Purchasing Research and Analysis Methods Restaurants Restaurants - economics Solanum tuberosum Students Studies Taste Universities Universities and colleges University students Young Adult
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