A Critical Analysis of Concentration and Competition in the Indian Pharmaceutical Market

It can be argued that with several players marketing a large number of brands, the pharmaceutical market in India is competitive. However, the pharmaceutical market should not be studied as a single market but, as a sum total of a large number of individual sub-markets. This paper examines the metho...

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Veröffentlicht in:PloS one 2016-02, Vol.11 (2), p.e0148951-e0148951
Hauptverfasser: Mehta, Aashna, Hasan Farooqui, Habib, Selvaraj, Sakthivel
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Sprache:eng
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