Compliance of disease awareness campaigns in printed Dutch media with national and international regulatory guidelines

The European legislation prohibits prescription-only medicines' advertising but allows pharmaceutical companies to provide information to the public on health and diseases, provided there is no direct or indirect reference to a pharmaceutical product. Various forms of promotion have become incr...

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Veröffentlicht in:	PloS one 2014, Vol.9 (9), p.e106599-e106599
Hauptverfasser:	Leonardo Alves, Teresa, Martins de Freitas, Auramarina F, van Eijk, Martine E C, Mantel-Teeuwisse, Aukje K
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Antidepressants Awareness Brand names Consumer advertising Consumers Criteria Disease Ethics Evaluation Guideline Adherence Guidelines Guidelines as Topic Humans Internationality Legislation Mass Media Medical treatment Medicine and Health Sciences Netherlands Pharmaceutical industry Pharmaceutical sciences Pharmaceuticals Prescription drugs Print advertising Public health Regulation Social Sciences
Online-Zugang:	Volltext
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