Detecting emotional contagion in massive social networks
Happiness and other emotions spread between people in direct contact, but it is unclear whether massive online social networks also contribute to this spread. Here, we elaborate a novel method for measuring the contagion of emotional expression. With data from millions of Facebook users, we show tha...
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Veröffentlicht in: | PloS one 2014-03, Vol.9 (3), p.e90315-e90315 |
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description | Happiness and other emotions spread between people in direct contact, but it is unclear whether massive online social networks also contribute to this spread. Here, we elaborate a novel method for measuring the contagion of emotional expression. With data from millions of Facebook users, we show that rainfall directly influences the emotional content of their status messages, and it also affects the status messages of friends in other cities who are not experiencing rainfall. For every one person affected directly, rainfall alters the emotional expression of about one to two other people, suggesting that online social networks may magnify the intensity of global emotional synchrony. |
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subjects | Emotions Happiness Humans Internet Medicine Messages Models, Theoretical Online social networks Rain Rainfall Social and Behavioral Sciences Social interactions Social Networking Social networks Social organization |
title | Detecting emotional contagion in massive social networks |
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