Detecting emotional contagion in massive social networks

Happiness and other emotions spread between people in direct contact, but it is unclear whether massive online social networks also contribute to this spread. Here, we elaborate a novel method for measuring the contagion of emotional expression. With data from millions of Facebook users, we show tha...

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Veröffentlicht in:PloS one 2014-03, Vol.9 (3), p.e90315-e90315
Hauptverfasser: Coviello, Lorenzo, Sohn, Yunkyu, Kramer, Adam D I, Marlow, Cameron, Franceschetti, Massimo, Christakis, Nicholas A, Fowler, James H
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container_title PloS one
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creator Coviello, Lorenzo
Sohn, Yunkyu
Kramer, Adam D I
Marlow, Cameron
Franceschetti, Massimo
Christakis, Nicholas A
Fowler, James H
description Happiness and other emotions spread between people in direct contact, but it is unclear whether massive online social networks also contribute to this spread. Here, we elaborate a novel method for measuring the contagion of emotional expression. With data from millions of Facebook users, we show that rainfall directly influences the emotional content of their status messages, and it also affects the status messages of friends in other cities who are not experiencing rainfall. For every one person affected directly, rainfall alters the emotional expression of about one to two other people, suggesting that online social networks may magnify the intensity of global emotional synchrony.
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subjects Emotions
Happiness
Humans
Internet
Medicine
Messages
Models, Theoretical
Online social networks
Rain
Rainfall
Social and Behavioral Sciences
Social interactions
Social Networking
Social networks
Social organization
title Detecting emotional contagion in massive social networks
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