Personalised normative feedback for preventing alcohol misuse in university students: Solomon three-group randomised controlled trial

Young people tend to over-estimate peer group drinking levels. Personalised normative feedback (PNF) aims to correct this misperception by providing information about personal drinking levels and patterns compared with norms in similar aged peer groups. PNF is intended to raise motivation for behavi...

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Veröffentlicht in:PloS one 2012-09, Vol.7 (9), p.e44120-e44120
Hauptverfasser: Moreira, Maria T, Oskrochi, Reza, Foxcroft, David R
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Foxcroft, David R
description Young people tend to over-estimate peer group drinking levels. Personalised normative feedback (PNF) aims to correct this misperception by providing information about personal drinking levels and patterns compared with norms in similar aged peer groups. PNF is intended to raise motivation for behaviour change and has been highlighted for alcohol misuse prevention by the British Government Behavioural Insight Team. The objective of the trial was to assess the effectiveness of PNF with college students for the prevention of alcohol misuse. Solomon three-group randomised controlled trial. 1751 students, from 22 British Universities, allocated to a PNF group, a normal control group, or a delayed measurement control group to allow assessment of any measurement effects. PNF was provided by email. Participants completed online questionnaires at baseline, 6- and 12-months (only 12-months for the delayed measurement controls). Drinking behaviour measures were (i) alcohol disorders; (ii) frequency; (iii) typical quantity, (iv) weekly consumption; (v) alcohol-related problems; (vi) perceived drinking norms; and (vii) positive alcohol expectancies. Analyses focused on high-risk drinkers, as well as all students, because of research evidence for the prevention paradox in student drinkers. Follow-up rates were low, with only 50% and 40% responding at 6- and 12-months, respectively, though comparable to similar European studies. We found no evidence for any systematic attrition bias. Overall, statistical analyses with the high risk sub-sample, and for all students, showed no significant effects of the intervention, at either time-point, in a completed case analysis and a multiple imputation analysis. We found no evidence for the effectiveness of PNF for the prevention of alcohol misuse and alcohol-related problems in a UK student population. Controlled-Trials.com ISRCTN30784467.
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subjects Addictions
Addictive behaviors
Adolescent
Alcohol abuse
Alcohol Drinking - adverse effects
Alcohol Drinking - epidemiology
Alcohol Drinking - prevention & control
Alcohol Drinking - psychology
Alcohol use
Alcoholism
Alcohols
Behavior
Clinical trials
College students
Colleges & universities
Comparative analysis
Demography
Drinking behavior
Ethics
Feedback
Feedback, Psychological
Female
Follow-Up Studies
Humans
Intervention
Male
Medicine
Motivation
Norms
Peers
Population (statistical)
Prevention
Questionnaires
Randomization
Risk Factors
Social and Behavioral Sciences
Social research
Statistical analysis
Students
Students - statistics & numerical data
Treatment Outcome
United Kingdom - epidemiology
Universities - statistics & numerical data
Universities and colleges
University students
Young Adult
Young adults
title Personalised normative feedback for preventing alcohol misuse in university students: Solomon three-group randomised controlled trial
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