Right-wing politicians prefer the emotional left
Physiological research suggests that social attitudes, such as political beliefs, may be partly hard-wired in the brain. Conservatives have heightened sensitivity for detecting emotional faces and use emotion more effectively when campaigning. As the left face displays emotion more prominently, we e...
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| Veröffentlicht in: | PloS one 2012-05, Vol.7 (5), p.e36552-e36552 |
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| creator | Thomas, Nicole A Loetscher, Tobias Clode, Danielle Nicholls, Michael E R |
| description | Physiological research suggests that social attitudes, such as political beliefs, may be partly hard-wired in the brain. Conservatives have heightened sensitivity for detecting emotional faces and use emotion more effectively when campaigning. As the left face displays emotion more prominently, we examined 1538 official photographs of conservative and liberal politicians from Australia, Canada, the United Kingdom and the United States for an asymmetry in posing. Across nations, conservatives were more likely than liberals to display the left cheek. In contrast, liberals were more likely to face forward than were conservatives. Emotion is important in political campaigning and as portraits influence voting decisions, conservative politicians may intuitively display the left face to convey emotion to voters. |
| doi_str_mv | 10.1371/journal.pone.0036552 |
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Conservatives have heightened sensitivity for detecting emotional faces and use emotion more effectively when campaigning. As the left face displays emotion more prominently, we examined 1538 official photographs of conservative and liberal politicians from Australia, Canada, the United Kingdom and the United States for an asymmetry in posing. Across nations, conservatives were more likely than liberals to display the left cheek. In contrast, liberals were more likely to face forward than were conservatives. Emotion is important in political campaigning and as portraits influence voting decisions, conservative politicians may intuitively display the left face to convey emotion to voters.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0036552</identifier><identifier>PMID: 22567166</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Attitudes ; Australia ; Behavior ; Brain ; Brain research ; Canada ; Cheek ; Conservatism ; Elections ; Emotions ; Emotions - physiology ; Face ; Facial Expression ; Gender ; Humans ; Hypotheses ; Ideology ; Liberalism ; Literature reviews ; Medicine ; Negative campaigning ; Physiological aspects ; Political aspects ; Political attitudes ; Political campaigns ; Politicians ; Politics ; Social and Behavioral Sciences ; Social attitudes ; Socialization ; Stereotypes ; United Kingdom ; United States ; Voters</subject><ispartof>PloS one, 2012-05, Vol.7 (5), p.e36552-e36552</ispartof><rights>COPYRIGHT 2012 Public Library of Science</rights><rights>2012 Thomas et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 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| subjects | Attitudes Australia Behavior Brain Brain research Canada Cheek Conservatism Elections Emotions Emotions - physiology Face Facial Expression Gender Humans Hypotheses Ideology Liberalism Literature reviews Medicine Negative campaigning Physiological aspects Political aspects Political attitudes Political campaigns Politicians Politics Social and Behavioral Sciences Social attitudes Socialization Stereotypes United Kingdom United States Voters |
| title | Right-wing politicians prefer the emotional left |
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