Swearing, euphemisms, and linguistic relativity

Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heighte...

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Veröffentlicht in:PloS one 2011-07, Vol.6 (7), p.e22341-e22341
Hauptverfasser: Bowers, Jeffrey S, Pleydell-Pearce, Christopher W
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description Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heightened response to swear words reflects a form of verbal conditioning in which the phonological form of the word is directly associated with an affective response. Euphemisms are effective because they replace the trigger (the offending word form) by another word form that expresses a similar idea. That is, word forms exert some control on affect and cognition in turn. We relate these findings to the linguistic relativity hypothesis, and suggest a simple mechanistic account of how language may influence thinking in this context.
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subjects Acoustic Stimulation
Adolescent
Anxiety
Autonomic Nervous System - physiology
Bilingualism
Children's stories
Cognition
Cognition & reasoning
Cognitive psychology
Emotions
Female
Galvanic Skin Response - physiology
Humans
Hypotheses
Language
Linguistics
Male
Medicine
Memory
Morphology
Multilingualism
Psychoanalysis
Relativity
Semantics
Social and Behavioral Sciences
Speaking
Speech
Speech - physiology
Stimuli
Taboos
Thinking
Young Adult
title Swearing, euphemisms, and linguistic relativity
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