Swearing, euphemisms, and linguistic relativity
Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heighte...
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description | Participants read aloud swear words, euphemisms of the swear words, and neutral stimuli while their autonomic activity was measured by electrodermal activity. The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heightened response to swear words reflects a form of verbal conditioning in which the phonological form of the word is directly associated with an affective response. Euphemisms are effective because they replace the trigger (the offending word form) by another word form that expresses a similar idea. That is, word forms exert some control on affect and cognition in turn. We relate these findings to the linguistic relativity hypothesis, and suggest a simple mechanistic account of how language may influence thinking in this context. |
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The key finding was that autonomic responses to swear words were larger than to euphemisms and neutral stimuli. It is argued that the heightened response to swear words reflects a form of verbal conditioning in which the phonological form of the word is directly associated with an affective response. Euphemisms are effective because they replace the trigger (the offending word form) by another word form that expresses a similar idea. That is, word forms exert some control on affect and cognition in turn. We relate these findings to the linguistic relativity hypothesis, and suggest a simple mechanistic account of how language may influence thinking in this context.</description><identifier>ISSN: 1932-6203</identifier><identifier>EISSN: 1932-6203</identifier><identifier>DOI: 10.1371/journal.pone.0022341</identifier><identifier>PMID: 21799832</identifier><language>eng</language><publisher>United States: Public Library of Science</publisher><subject>Acoustic Stimulation ; Adolescent ; Anxiety ; Autonomic Nervous System - physiology ; Bilingualism ; Children's stories ; Cognition ; Cognition & reasoning ; Cognitive psychology ; Emotions ; Female ; Galvanic Skin Response - physiology ; Humans ; Hypotheses ; Language ; Linguistics ; Male ; Medicine ; Memory ; Morphology ; Multilingualism ; Psychoanalysis ; Relativity ; Semantics ; Social and Behavioral Sciences ; Speaking ; Speech ; Speech - physiology ; Stimuli ; Taboos ; Thinking ; Young Adult</subject><ispartof>PloS one, 2011-07, Vol.6 (7), p.e22341-e22341</ispartof><rights>COPYRIGHT 2011 Public Library of Science</rights><rights>2011 Bowers, Pleydell-Pearce. This is an open-access article distributed under the terms of the Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. 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subjects | Acoustic Stimulation Adolescent Anxiety Autonomic Nervous System - physiology Bilingualism Children's stories Cognition Cognition & reasoning Cognitive psychology Emotions Female Galvanic Skin Response - physiology Humans Hypotheses Language Linguistics Male Medicine Memory Morphology Multilingualism Psychoanalysis Relativity Semantics Social and Behavioral Sciences Speaking Speech Speech - physiology Stimuli Taboos Thinking Young Adult |
title | Swearing, euphemisms, and linguistic relativity |
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