The neural substrates of social influence on decision making

The mechanisms that govern human learning and decision making under uncertainty have been the focus of intense behavioral and, more recently, neuroscientific investigation. Substantial progress has been made in building models of the processes involved, and identifying underlying neural mechanisms u...

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Veröffentlicht in:PloS one 2013-01, Vol.8 (1), p.e52630-e52630
Hauptverfasser: Tomlin, Damon, Nedic, Andrea, Prentice, Deborah A, Holmes, Philip, Cohen, Jonathan D
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container_title PloS one
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creator Tomlin, Damon
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Holmes, Philip
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description The mechanisms that govern human learning and decision making under uncertainty have been the focus of intense behavioral and, more recently, neuroscientific investigation. Substantial progress has been made in building models of the processes involved, and identifying underlying neural mechanisms using simple, two-alternative forced choice decision tasks. However, less attention has been given to how social information influences these processes, and the neural systems that mediate this influence. Here we sought to address these questions by using tasks similar to ones that have been used to study individual decision making behavior, and adding conditions in which participants were given trial-by-trial information about the performance of other individuals (their choices and/or their rewards) simultaneously playing the same tasks. We asked two questions: How does such information about the behavior of others influence performance in otherwise simple decision tasks, and what neural systems mediate this influence? We found that bilateral insula exhibited a parametric relationship to the degree of misalignment of the individual's performance with those of others in the group. Furthermore, activity in the bilateral insula significantly predicted participants' subsequent choices to align their behavior with others in the group when they were misaligned either in their choices (independent of success) or their degree of success (independent of specific choices). These findings add to the growing body of empirical data suggesting that the insula participates in an important way in social information processing and decision making.
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subjects Adolescent
Adult
Attention
Behavior
Biology
Brain
Brain - physiology
Brain Mapping
Choice Behavior - physiology
Computational mathematics
Data processing
Decision making
Decision Making - physiology
Female
Games
Group dynamics
Humans
Influence
Information processing
Logistic Models
Magnetic Resonance Imaging - methods
Male
Medical imaging
Medical research
Medicine
Mental task performance
Middle Aged
Misalignment
Neurosciences
NMR
Nuclear magnetic resonance
Psychomotor Performance - physiology
Reaction Time - physiology
Reward
Social and Behavioral Sciences
Social Perception
Studies
Substrates
Task Performance and Analysis
Web sites
Young Adult
title The neural substrates of social influence on decision making
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