Communicating the Risk from Radon

A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising of the availability of reduced-price radon test kits in a local supermarket chain. The large number of test kits sold was a success from a mar...

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Veröffentlicht in:Journal of the Air & Waste Management Association 1991-11, Vol.41 (11), p.1440-1445
Hauptverfasser: Fisher, Ann, McClelland, Gary H., Schulze, William D., Doyle, James K.
Format: Artikel
Sprache:eng
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