Communicating the Risk from Radon
A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising of the availability of reduced-price radon test kits in a local supermarket chain. The large number of test kits sold was a success from a mar...
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| Veröffentlicht in: | Journal of the Air & Waste Management Association 1991-11, Vol.41 (11), p.1440-1445 |
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| container_end_page | 1445 |
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| container_issue | 11 |
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| container_title | Journal of the Air & Waste Management Association |
| container_volume | 41 |
| creator | Fisher, Ann McClelland, Gary H. Schulze, William D. Doyle, James K. |
| description | A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising of the availability of reduced-price radon test kits in a local supermarket chain. The large number of test kits sold was a success from a marketing perspective, but not from a public health perspective- especially because of the very small share of high readings that were mitigated.
In contrast, a study of housing sales showed a much higher testing rate and corresponding mitigation when risk communication accompanied the housing transaction, rather than being directed toward the general public. This paper examines the relative effectiveness of these alternative approaches to radon risk communication, emphasizing the implications for developing and implementing radon programs. |
| doi_str_mv | 10.1080/10473289.1991.10466940 |
| format | Article |
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In contrast, a study of housing sales showed a much higher testing rate and corresponding mitigation when risk communication accompanied the housing transaction, rather than being directed toward the general public. This paper examines the relative effectiveness of these alternative approaches to radon risk communication, emphasizing the implications for developing and implementing radon programs.</description><identifier>ISSN: 1047-3289</identifier><identifier>EISSN: 2376-6026</identifier><identifier>DOI: 10.1080/10473289.1991.10466940</identifier><identifier>PMID: 1789953</identifier><language>eng</language><publisher>Pittsburgh, PA: Taylor & Francis Group</publisher><subject>540130 - Environment, Atmospheric- Radioactive Materials Monitoring & Transport- (1990-) ; 540230 - Environment, Terrestrial- Radioactive Materials Monitoring & Transport- (1990-) ; Applied sciences ; BUILDINGS ; Communication ; EDUCATION ; ELEMENTS ; ENVIRONMENTAL SCIENCES ; ENVIRONMENTAL TRANSPORT ; Exact sciences and technology ; FLUIDS ; GASES ; HAZARDS ; HEALTH HAZARDS ; HOUSES ; Humans ; INFORMATION DISSEMINATION ; Mass Media ; MASS TRANSFER ; NONMETALS ; Pollution ; POLLUTION REGULATIONS ; PUBLIC HEALTH ; RADIATION HAZARDS ; RADIONUCLIDE MIGRATION ; RADON ; Radon - adverse effects ; RARE GASES ; REGULATIONS ; REMEDIAL ACTION ; RESIDENTIAL BUILDINGS ; Risk ; RISK ASSESSMENT ; Soil and sediments pollution</subject><ispartof>Journal of the Air & Waste Management Association, 1991-11, Vol.41 (11), p.1440-1445</ispartof><rights>Copyright 1991 Air & Waste Management Association 1991</rights><rights>1992 INIST-CNRS</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c451t-bed5bf7a6e53c5b44feb7e57994b3cb5c7ba10da8b5e699b8deba43263935f6a3</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>230,314,776,780,881,27903,27904</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&idt=5472756$$DView record in Pascal Francis$$Hfree_for_read</backlink><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/1789953$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink><backlink>$$Uhttps://www.osti.gov/biblio/5756772$$D View this record in Osti.gov$$Hfree_for_read</backlink></links><search><creatorcontrib>Fisher, Ann</creatorcontrib><creatorcontrib>McClelland, Gary H.</creatorcontrib><creatorcontrib>Schulze, William D.</creatorcontrib><creatorcontrib>Doyle, James K.</creatorcontrib><title>Communicating the Risk from Radon</title><title>Journal of the Air & Waste Management Association</title><addtitle>J Air Waste Manage Assoc</addtitle><description>A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising of the availability of reduced-price radon test kits in a local supermarket chain. The large number of test kits sold was a success from a marketing perspective, but not from a public health perspective- especially because of the very small share of high readings that were mitigated.
In contrast, a study of housing sales showed a much higher testing rate and corresponding mitigation when risk communication accompanied the housing transaction, rather than being directed toward the general public. This paper examines the relative effectiveness of these alternative approaches to radon risk communication, emphasizing the implications for developing and implementing radon programs.</description><subject>540130 - Environment, Atmospheric- Radioactive Materials Monitoring & Transport- (1990-)</subject><subject>540230 - Environment, Terrestrial- Radioactive Materials Monitoring & Transport- (1990-)</subject><subject>Applied sciences</subject><subject>BUILDINGS</subject><subject>Communication</subject><subject>EDUCATION</subject><subject>ELEMENTS</subject><subject>ENVIRONMENTAL SCIENCES</subject><subject>ENVIRONMENTAL TRANSPORT</subject><subject>Exact sciences and technology</subject><subject>FLUIDS</subject><subject>GASES</subject><subject>HAZARDS</subject><subject>HEALTH HAZARDS</subject><subject>HOUSES</subject><subject>Humans</subject><subject>INFORMATION DISSEMINATION</subject><subject>Mass Media</subject><subject>MASS TRANSFER</subject><subject>NONMETALS</subject><subject>Pollution</subject><subject>POLLUTION REGULATIONS</subject><subject>PUBLIC HEALTH</subject><subject>RADIATION HAZARDS</subject><subject>RADIONUCLIDE MIGRATION</subject><subject>RADON</subject><subject>Radon - adverse effects</subject><subject>RARE GASES</subject><subject>REGULATIONS</subject><subject>REMEDIAL ACTION</subject><subject>RESIDENTIAL BUILDINGS</subject><subject>Risk</subject><subject>RISK ASSESSMENT</subject><subject>Soil and sediments pollution</subject><issn>1047-3289</issn><issn>2376-6026</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1991</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><recordid>eNqFkF1LwzAUhoMoc05_glJFvOtMmq_mcgy_YCAMvQ5Jmrpo22jSIvv3tnTTS3NzIOd5zzk8AFwgOEcwh7cIEo6zXMyREKj_IowJAg_ANMOcpQxm7BBMBygdqGNwEuM7hIj3bwImiOdCUDwFl0tf113jjGpd85a0G5usXfxIyuDrZK0K35yCo1JV0Z7t6gy83t-9LB_T1fPD03KxSg2hqE21LaguuWKWYkM1IaXV3FIuBNHYaGq4VggWKtfUMiF0XlitCM4YFpiWTOEZuBrn-tg6GY1rrdkY3zTWtJJyyjjPeuhmhD6D_-psbGXtorFVpRrruygRQwhROoBsBE3wMQZbys_gahW2EkE5CJR7gXIQKPcC--D5bkOna1v8xUZjff9611fRqKoMqjEu_mKU8Ky_tccWI-aa0odafftQFbJV28qHfQb_c8oPd72K7g</recordid><startdate>19911101</startdate><enddate>19911101</enddate><creator>Fisher, Ann</creator><creator>McClelland, Gary H.</creator><creator>Schulze, William D.</creator><creator>Doyle, James K.</creator><general>Taylor & Francis Group</general><general>Air & Waste Management Association</general><scope>IQODW</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7TV</scope><scope>7U1</scope><scope>7U2</scope><scope>C1K</scope><scope>OTOTI</scope></search><sort><creationdate>19911101</creationdate><title>Communicating the Risk from Radon</title><author>Fisher, Ann ; McClelland, Gary H. ; Schulze, William D. ; Doyle, James K.</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c451t-bed5bf7a6e53c5b44feb7e57994b3cb5c7ba10da8b5e699b8deba43263935f6a3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>1991</creationdate><topic>540130 - Environment, Atmospheric- Radioactive Materials Monitoring & Transport- (1990-)</topic><topic>540230 - Environment, Terrestrial- Radioactive Materials Monitoring & Transport- (1990-)</topic><topic>Applied sciences</topic><topic>BUILDINGS</topic><topic>Communication</topic><topic>EDUCATION</topic><topic>ELEMENTS</topic><topic>ENVIRONMENTAL SCIENCES</topic><topic>ENVIRONMENTAL TRANSPORT</topic><topic>Exact sciences and technology</topic><topic>FLUIDS</topic><topic>GASES</topic><topic>HAZARDS</topic><topic>HEALTH HAZARDS</topic><topic>HOUSES</topic><topic>Humans</topic><topic>INFORMATION DISSEMINATION</topic><topic>Mass Media</topic><topic>MASS TRANSFER</topic><topic>NONMETALS</topic><topic>Pollution</topic><topic>POLLUTION REGULATIONS</topic><topic>PUBLIC HEALTH</topic><topic>RADIATION HAZARDS</topic><topic>RADIONUCLIDE MIGRATION</topic><topic>RADON</topic><topic>Radon - adverse effects</topic><topic>RARE GASES</topic><topic>REGULATIONS</topic><topic>REMEDIAL ACTION</topic><topic>RESIDENTIAL BUILDINGS</topic><topic>Risk</topic><topic>RISK ASSESSMENT</topic><topic>Soil and sediments pollution</topic><toplevel>online_resources</toplevel><creatorcontrib>Fisher, Ann</creatorcontrib><creatorcontrib>McClelland, Gary H.</creatorcontrib><creatorcontrib>Schulze, William D.</creatorcontrib><creatorcontrib>Doyle, James K.</creatorcontrib><collection>Pascal-Francis</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Pollution Abstracts</collection><collection>Risk Abstracts</collection><collection>Safety Science and Risk</collection><collection>Environmental Sciences and Pollution Management</collection><collection>OSTI.GOV</collection><jtitle>Journal of the Air & Waste Management Association</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Fisher, Ann</au><au>McClelland, Gary H.</au><au>Schulze, William D.</au><au>Doyle, James K.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Communicating the Risk from Radon</atitle><jtitle>Journal of the Air & Waste Management Association</jtitle><addtitle>J Air Waste Manage Assoc</addtitle><date>1991-11-01</date><risdate>1991</risdate><volume>41</volume><issue>11</issue><spage>1440</spage><epage>1445</epage><pages>1440-1445</pages><issn>1047-3289</issn><eissn>2376-6026</eissn><abstract>A prominent television station developed a special series of newscasts and public service announcements about radon. This was combined with their advertising of the availability of reduced-price radon test kits in a local supermarket chain. The large number of test kits sold was a success from a marketing perspective, but not from a public health perspective- especially because of the very small share of high readings that were mitigated.
In contrast, a study of housing sales showed a much higher testing rate and corresponding mitigation when risk communication accompanied the housing transaction, rather than being directed toward the general public. This paper examines the relative effectiveness of these alternative approaches to radon risk communication, emphasizing the implications for developing and implementing radon programs.</abstract><cop>Pittsburgh, PA</cop><pub>Taylor & Francis Group</pub><pmid>1789953</pmid><doi>10.1080/10473289.1991.10466940</doi><tpages>6</tpages></addata></record> |
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| identifier | ISSN: 1047-3289 |
| ispartof | Journal of the Air & Waste Management Association, 1991-11, Vol.41 (11), p.1440-1445 |
| issn | 1047-3289 2376-6026 |
| language | eng |
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| source | MEDLINE; Alma/SFX Local Collection |
| subjects | 540130 - Environment, Atmospheric- Radioactive Materials Monitoring & Transport- (1990-) 540230 - Environment, Terrestrial- Radioactive Materials Monitoring & Transport- (1990-) Applied sciences BUILDINGS Communication EDUCATION ELEMENTS ENVIRONMENTAL SCIENCES ENVIRONMENTAL TRANSPORT Exact sciences and technology FLUIDS GASES HAZARDS HEALTH HAZARDS HOUSES Humans INFORMATION DISSEMINATION Mass Media MASS TRANSFER NONMETALS Pollution POLLUTION REGULATIONS PUBLIC HEALTH RADIATION HAZARDS RADIONUCLIDE MIGRATION RADON Radon - adverse effects RARE GASES REGULATIONS REMEDIAL ACTION RESIDENTIAL BUILDINGS Risk RISK ASSESSMENT Soil and sediments pollution |
| title | Communicating the Risk from Radon |
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