Versioning information goods of multi-channel publishers in two-sided markets

Purpose - The purpose of this paper was to identify whether the two-sided nature of markets in both online and offline channels affects the versioning strategies of multi-channel publishers in the presence of channel substitutability.Design methodology approach - Using analytical models, the version...

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Veröffentlicht in:	Online information review 2009-08, Vol.33 (4), p.785-804
Hauptverfasser:	Kim, Eunjin, Lee, Byungtae, Kim, Jae-Cheol
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising revenue Consumers Costs Digital transmission Economic aspects : information market, information industry Electronic newspapers Error analysis Exact sciences and technology Information and communication sciences Information economics. Information policy Information science. Documentation Internet Library and information science. General aspects Literature Reviews Monopolies Networks Online advertising Print advertising Publishers Publishing industry Researchers Revenue Sciences and techniques of general use Studies
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