Our Place or Mine? Exploration into Collectivism-Focused Persuasive Technology Design

Persuasive technologies are increasingly ubiquitous, but the strategies they utilise largely originate in America. Consumer behaviour research shows us that certain persuasion strategies will be more effective on some cultures than others. We claim that the existing strategies will be less effective...

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Hauptverfasser: Khaled, Rilla, Barr, Pippin, Noble, James, Fischer, Ronald, Biddle, Robert
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Barr, Pippin
Noble, James
Fischer, Ronald
Biddle, Robert
description Persuasive technologies are increasingly ubiquitous, but the strategies they utilise largely originate in America. Consumer behaviour research shows us that certain persuasion strategies will be more effective on some cultures than others. We claim that the existing strategies will be less effective on non-American audiences than they are on American audiences, and we use information from interviews to show that there exists much scope to develop persuasive technologies from a collectivism-focused perspective. To illustrate the development of such a tool, we describe the design of a collectivism-focused financial planning tool.
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1611-3349
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source Springer Books
subjects Applied sciences
Behavior. Attitude
Biological and medical sciences
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Exact sciences and technology
Fundamental and applied biological sciences. Psychology
Majority Culture
Minority Culture
Online Gambling
Persuasive Technology
Planning Tool
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social psychology
Software
title Our Place or Mine? Exploration into Collectivism-Focused Persuasive Technology Design
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